Hannibal Purcell & Associates

Hannibal Purcell & Associates - Our Services

Having access to many business professionals ranging from University Professors through to developers, project managers and operators, HP&A can fulfil a wide range of professional needs that any business going through change, or realignment to changing markets may have.
Hannibal, Purcell & Associates range of services include the following;
·         Bridging the technology gap.
o   Working with operators to identify current & future requirements of a product or a technology to ensure ‘best fit’ and the ‘right choice’ for their business.
o   Assisting vendors and manufacturers to identify ‘white spaces’ and/or operators business requirements for products and technologies, with the objective of aligning suppliers to customers.
o   Assisting organisations with the transition from analogue technology to digital or server based/enabled delivery platforms.
·         Technology appraisals & evaluation.
o   Independent assessment and evaluation of a particular product or technology, and the appropriateness for any particular application.
·         Business optimisation & product management
o   Machines & Slots strategic development & product management.
o   Casino floor management, layout and optimisation.
o   Alignment of Licensed Betting Shop products with technology and business operation.
o   Back office systems integration and automation.
o   Effective leverage and management of customer data.
o   Identification and evaluation of new opportunities and product development to a ‘business case’ level for the purpose of an investment decision.
·         Bingo digitisation and technology changes
o   Identification of business requirements for today and for the future.
o   Selecting ‘best fit’ platform, hardware, networks and content/games to meet the business requirements.
o   Introduction of loyalty, rewards or cashless solutions.
o   Procurement & project delivery to agreed criteria.
·         Casino technology migration
o   Identification of business requirements, including access to future ‘automated bankers’ games’.
o   Selecting ‘best fit’ platform, hardware, networks and content/games for any particular business.
o   Introduction of loyalty, rewards or cashless solutions.
o   Procurement & project delivery to agreed criteria.
·         Systems and software development.
o   Enable visibility of ‘up to the minute’ management information through full integration of systems within an organisation.
o   Remove manual inputting of financial performance data.
o   Automated reporting of data.
·         Innovation
o   Coordinate an innovation forum within an organisation
o   Direct the management of the delivery of innovation projects
o   Assist with the ethos of effective innovation in an organisation.
·         Industry reports
o   Hannibal, Purcell & Associates are soon to publish a series of Industry Reports relating to key aspects of the Irish and International Gaming and Gambling Sector. These reports will be of interest to Casino Owners / Managers, Bookmakers, Arcade & Adult Gaming Proprietors, Server-Based Gaming Managers, Bingo & Lottery Managers and Industry Association / Trade Body Members.
·         Industry Forums
o   Casino Slot Manufacturers
o   Bingo Operators and suppliers

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Click here to order the 2009 Irish Casino Market Report & Directory.

This report contains all of the background to the Irish casino industry and includes a listing of all 40 casinos in the Republic of Ireland. Further information includes the legal background to casino operations in Ireland as well as relevant information for any organisation exploring Ireland's casino business.

^{Decision Time is Approaching for Pub Retailers and Venue Managers Around Digital Gaming - Make Sure you Have Thought it Through.}

It is well documented in the annals of the Trade Press that the digital revolution is beginning to gain momentum in more & more quarters of the Gambling Industry, “at long last” many will say. And not a moment too soon, the appearance over the horizon of the Category C stake & prize review will only raise the momentum of the technology revolution even higher meaning retailers coming under increasing pressure to adopt one system or another in an attempt to get the maximum benefit from the £1 stake as early as possible. As you would expect, the traditional manufacturers and suppliers are keeping at least one step ahead of the revolution and are understandably keen to sign up as many customers as possible to their systems or platforms, for as long a term as they can. But hopefully, there is time for the retailers to ‘pause for thought’.The change from analogue technology to digital could transform the way in which retailers operate their businesses – if they want it to.

As an example, the pub operator should ask themselves the following questions;

· Do I want a single report that tells me in real-time everything that is going on in my venue? If so, the chosen digital platform needs to integrate with the existing back office systems, which is a logical business requirement.

· Do I want to offer the next ‘killer’ game in my venues, from whoever may have developed it? Then your chosen platform needs to be open with a development API (application protocol interface) made available to anyone you (the retailer) choose – again, a logical and very sensible business requirement.

· Does your business require dynamic menus that could offer different game suites, and/or different stakes and prizes at different times of the day or days of the week? This is being done with digital technology and is another logical way to improve business performance.

· How much control of the game menus and pricing in your venues do you want, versus how much your supplier has? You will need access to the functional tools to enable you to deliver what your business needs – a perfectly legitimate request.

These are just a few of the questions that any business should be asking itself before committing to any particular vendor or technology. The answers to these questions will form the business requirements you have for digital technology and should be held up against potential vendors and platforms to ensure the alignment to your particular business.Deals that look good today may well end up costing revenue in the future if you can’t get access to the best performing games – after all, we know that content is the biggest performance differentiator of all from our analogue games.

Hannibal Purcell and Associates

Professional Services

Gaming Industry Initiatives